Leverage the business graph for your organization
The most data-intensive organizations worldwide are build on their own business graphs. Gartner notes the 5 graphs of the consumer web that Internet giants are competing for, and who is winning, including:
- Facebook: social graph
- Google: knowledge graph
- Twitter: interest graph
- Amazon: product graph
- PayPay: payments graph
A business graph is an intuitive drawing of data and the concepts that it represents. For instance, this could be about your customers:
Data needs context in order to provide insight.
That context is usually a set of connections between data. How does this things related to that thing? The graph is the perfect way to represent and store this information. The graph is intuitive, both logically and visually. If you can draw the relationship on a whiteboard, you can store it natively in FlockData in the same way.
FlockData provides a simple way for your organization to build and maintain its own business graph. Graphs form the basis of a number of key solutions for business. Some examples are listed below.
A recommendation engine is exactly what the name sounds like – an engine for generating recommended items for a user. If you’ve ever used Amazon or IMDB, you’ve seen this in action with the content and products displayed to you.
At the basis of a recommendation engine is a business taxonomy. A taxonomy describes the concepts and entities that are related, and the ways in which they are related.
Most online fraud is perpetuated in a fraud ring. Fraud rings typically involve people sharing information and then using shared identities to create billing or services arrangements to fraudulent purchases.